Historically, only those who could afford to pre-purchase discount passes to ride the bus got the best value, but with WisGo, these inequities are being addressed through fare capping.
“MCTS has introduced a more equitable fare payment system. WisGo cars are being distributed for free at designated locations. Cash is still accepted on board vehicles, but riders will not be able to take advantage of fare capping. To benefit from fare capping, riders will need to pay with a WisGo card, WisGo Reduced Fare Card or through the UMO App. MCTS will cease use of the daily, weekly or monthly passes previously required to earn a discount. Regular fare riders will be charged $2 per ride, with caps at $4 per day and reduced fare riders will be charged $1 per ride, with a cap of $2 per day. The arrival of WisGo will bring a new fare structure and the start of fare capping to MCTS.
Validators have been installed on all buses, and riders will have until September 2023 to transition to WisGo. The phased roll out of WisGo started in March with the availability of the Umo app, followed by the system going live on April 1 and continuing with a regional expansion of the platform. The WisGo account-based system has been more than a year in development and is supported through a contract with the Umo Mobility Platform by Cubic Transportation Systems. The system will ease regional mobility with a goal of expanding throughout southeastern Wisconsin. Milwaukee County Transit System’s (MCTS) new fare collection system, WisGo, is ready for its official launch on April 1.
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